Although born in Dallas in 1934, Herd spent his early years in the Panhandle. Later he moved to Austin, San Antonio and Fort Worth, where he completed his junior and high school education and graduated with honors from Texas Christian University earning a degree in Business Administration.He started his hobby of oil painting in 1968 to relax after the day's retail stress.Ann, his wife, started selling his work at various art shows in 1971 and immediately enjoyed customer acceptance.Herd continued his retail profession while working hard to develop what is today, clearly "The B. Herd Style".